“Do I need to have a website for my business?”
This is the biggest question everyone tells me.
Well, the short and sweet answer is: Yes, you certainly do.
To your surprise, last year 4.41 million startups sent applications to the U.S. Business Formation Statistics. That is an astounding increase of 78.9% since the start of the decade.
Now think about how many of these new businesses could be your future competitors?
If you want to compete with the ever-increasing number of rivals, you need to have an edge.
It simply means that…
You need to have a crisp, personalized, and professional-looking website.
Still not convinced?
Read our top 5 reasons that will have you set up a new website for your business today.
1. Your Competitors Have Already Got One
To make our point, let’s think of a scenario.
Imagine if one of your devoted customers were stuck at home. Maybe, they are too busy, COVID-19 infected, or they just moved to a new state.
For whatever reason, they cannot go and visit your shop to buy what you sell.
What do you think they will do next?
Well, they will pull out their phone and look up a similar product online. Then, they’ll probably order it online and get it delivered to their doorstep. Simple, fast, and easy.
This happened only because your business was not accessible to them.
Without a website, you are probably not generating new sales while also losing out on your old clients.
And during rough times of COVID-19, it has become even more important for businesses to have a website for an online presence.
2. Access to New Markets
In the past, people would go shopping in-store.
But that was simply because they had no other option.
However, the evolution of the internet has opened up many innovative opportunities for purchasers.
Now, over 80% of customers prefer to take it to search engines like google, to research before making a buying decision.
That is true for both businesses and service providers.
Apart from this, with a website, you can tap into not only local but also national markets. Or take it a step further and start selling your products globally.
Getting a website will open up avenues you didn’t even know existed!
3. You Never Have to Close Your Store
This aspect makes things more convenient for both you and your customers.
Especially during the current COVID-19 pandemic when most people are stuck at home due to restrictions in their area.
With an online platform, buyers can shop directly from you at any time.
They can also place an order as often as they like without stepping out of the house.
Besides this, having a website means you can run your business 24/7 without any breaks.
You can be at home relaxing on the sofa or a vacation in Hawaii. Your Brand and websites will keep accumulating orders from customers.
The best part is, you can get back to working anytime you like. So, it is all up to you!
4. Your Own Personalized Space
It only takes humans 50 milliseconds before they decide whether something is appealing or not.
It means that the first impression matters.
The way you represent your products and services can greatly impact a customer’s purchasing decision.
While in-store, you have limited customization options. But online websites are a different ball game.
Having a website offers you countless ways to craft a platform that is representative of your brand.
Use a custom logo. Display the entire range of your products and services on your eCommerce store. Use attractive graphics. The options are endless.
Sounds too confusing?
That is okay.
You can always take help from professional website developers to help develop an appealing site for your unique needs.
5. Cost-effective Marketing With SEO
One of the biggest perks of having a website is that you can market your business with SEO.
By optimizing your website, your business can rank higher in online search engines like Google.
This way, more people can connect with you when they click on your website. So, you don’t have to spend a fortune on marketing.
I hope now you are convinced enough to have a professional website for your business. So, get one right now and start growing your business. Want to learn Why is Branding Important for small business?
